Cross-methodology Coaching & Enablement

Replicate what
good looks like

Diagnose every call across the customer lifecycle, from Prospecting to Expansion. Then build the bespoke sales methodology and GTM playbooks that reflect what actually works for your team and your product.

Start with 1 free call · anonymize your calls with our built-in anonymizer
either way, we never store your full transcript
A second pair of eyes
15+ years coaching revenue teams, with deep experience across Gong WalkMe Sisense Imperva and more
How it works

From transcript to coaching in three steps

1

Bring in a call transcript

Paste or upload a transcript from Gong, Fathom, Fireflies, Otter, Zoom or Google Meet, or any recorder that exports one.

2

Diagnose

The Moneyball methodology, refined over 15+ years coaching revenue teams and their CROs, reads every call against all the leading sales frameworks, not one vendor's playbook, and applies whichever fit each moment of the conversation.

3

Coach what matters

See the buyer's side, a CRO-level rollup, and how each rep trends over time. Stop guessing. Know exactly which skill to work on next.

The core idea

Every call goes in.
What good looks like comes out.

STUDIO applies the Moneyball methodology to your conversation data and your GTM intent, then hands back the diagnosis, the benchmark, and the playbooks to close the gap.

Input · Intent
Manager’s desired state
Current GTM playbook · where reps should be
Input · Signal
Conversation data
Notetakers · Call recorders · Rev-intel platforms
The diagnostic core
Output
What good looks like
Diagnostics · Performance analysis · Insights · Coaching playbooks
Management & enablement rebuild their GTM playbooks — on evidence, not opinion.
What's inside

A diagnostic, not a summary

Your notetaker tells you what was said. STUDIO tells you how well it was sold, and what to do about it.

Skill-Based Diagnostic

A skill-by-skill diagnosis of every call, each score backed by the evidence behind it and a specific coaching gap.

Buyer-Side Diagnostic

See the call through the buyer's eyes: signals, friction, and whether the rep actually moved the deal forward.

Custom Scorecards

Build a scorecard per call type (discovery, demo, negotiation) and STUDIO applies it automatically to every matching call.

Private by design

Anonymize transcripts before scoring, and rest easy: we never store the full transcript, only the derived analysis, keyed to a one-way hash.

Governed & consistent

Calibrated scoring with enforced caps and rules: defensible, repeatable, and the same every time, with the evidence shown behind every score.

Why STUDIO

Coaching that isn't locked to one playbook.

Your notetaker's coaching tab, and the tools built around a single methodology, grade every rep against one rigid playbook. Real teams don't sell that way. STUDIO is methodology-agnostic and industry-agnostic: it meets reps where they are, across any framework you run, and shows each one exactly what to improve.

Built through a GTM leader's lens, not just a coach's, for CROs and founder-led teams who can't fully lean on enablement and need coaching that scales without adding headcount.

One playbook vs. your playbook

  • Coaches across any methodology you run, not one rigid framework
  • Built on 15+ years coaching GTM at leading brands including WalkMe, Imperva, Sisense, Transmit Security and more
  • A CRO's lens on what reps actually need, not just what a dashboard shows
  • Works with the notetaker and stack you already have
  • "Same call, same score" for governed, defensible consistency
Avner Baruch, Founder of STUDIO AB
Built by a practitioner

Not a vendor's idea of coaching. A GTM leader's.

Avner Baruch has spent 15+ years coaching revenue teams at leading scaling businesses such as WalkMe, Sisense and Imperva, and helping Gong's product team through its shift from conversation to revenue intelligence. So he built STUDIO to bring the GTM principles and building blocks from his book, The Multiplier, to life: cross-methodology coaching that works as an overlay on your existing sales stack or standalone, built on what actually moves deals and scaling without adding headcount.

Avner Baruch
CEO of STUDIO · Founder & author of the Project Moneyball book series
Pricing

Pay for what you use, never per seat

Prepaid call packs with no commitment. Every pack includes unlimited users and no seat, setup, or onboarding fees. Prices in USD.

Start with 1 free call. Score your first call on us.
Starter · 25 calls
Call pack
Prepaid credit for 25 calls. No subscription, no commitment. Calls never expire.
as low as$3.96 / call
Buy once, use whenever
Buy calls
  • First call free
  • No commitment, calls never expire
  • Unlimited users, no seat tax
  • Always refundable
Popular · 50 calls
Call pack
Prepaid credit for 50 calls. No subscription, no commitment. Calls never expire.
as low as$3.50 / call
Buy once, use whenever
Buy calls
  • First call free
  • No commitment, calls never expire
  • Unlimited users, no seat tax
  • Always refundable
Best value · 100 calls
Call pack
Prepaid credit for 100 calls. No subscription, no commitment. Calls never expire.
as low as$3.00 / call
Buy once, use whenever
Buy calls
  • First call free
  • No commitment, calls never expire
  • Unlimited users, no seat tax
  • Always refundable

Unused calls never expire and are always refundable.

What's included

One simple plan. Everything included.

No tiers, no seat tax, no setup fee, no onboarding fee. Every generally-available feature is included with every call pack.

Includedwith every call pack
Packs & terms
Per-call rate$3.00 to $3.96
Number of usersUnlimited
Seat, setup & onboarding feesNone
CommitmentNone, prepaid
Calls expireNever
Unused calls refundableAlways
Free trial1 call free
Diagnosis & coaching
Skill-based diagnostic (per-skill scores & coaching)
Call-type auto-identification
Customer lifecycle stage auto-ID
Call-owner detection on multi-rep calls
MEDDPICC qualification
Score breakdown & recommendations
Cross-skill diagnostic
Buyer-Side Diagnostic & momentum radar
Custom scorecards per call type
Workflow & privacy
Anonymize names & companies
Downloadable PDF reports

On the roadmap, for every plan: notetaker & call-recorder integrations, CRM, HubSpot, and Slack.

TCO calculator

Everyone records calls. Almost no one audits them.

Your notetaker turns every call into a summary, and most of those summaries are never read. STUDIO is the surgical auditor: score the handful of calls that reveal what good looks like, and pay only for those. Here is what that costs, next to the per-seat tools you would otherwise buy.

Reps on your team10
150
Who a per-seat tool bills you for
No. of calls you record today / mo80
8500
About 2 per rep each week. Adjust to your reality.
Practical calls to audit / monthiWe recommend auditing every call you record up to about 20 a month, then roughly a quarter of anything beyond that.35
1150
Our recommendation for what good looks like
Based on your team size, we recommend you audit 35 calls a month.
What you'd pay with STUDIO
Prepaid call packs
$0
Pay only for the calls you audit. Calls never expire, so unused ones roll into next month.

Every pack includes unlimited users; unused calls never expire and are always refundable.

Versus paying per seat
STUDIO
$0
vs
Per-seat platform
$0
That's 0% less than the per-seat platform, saving you $0/mo

Per-seat tools bill you for every rep and summarize every call, reviewed or not.

No setup fee No onboarding fee No platform fee Unlimited users Pay only for what you audit Calls never expire

Estimate from published 2026 pricing reports. Revenue-intelligence figures include about $1,560 per seat per year plus a platform fee ($5k to $50k a year) and one-time setup ($7.5k to $30k); coaching assistants run about $75 per seat per month. STUDIO scores only the calls you choose to audit, and your first call is free.

Built for trust

Security and privacy, from the ground up

No transcript storage

We never keep the full call

Transcripts are processed in memory. Only the derived analysis (scores and short excerpts) is retained, keyed to a one-way hash.

Enterprise-grade stack

Enterprise-grade infrastructure

Built on enterprise-grade, independently SOC 2-audited cloud infrastructure. Your call data is never used to train external systems.

Advisory by design

Human in the loop

Scores are decision-support for coaching: advisory, transparent, and always reviewed by a person.

FAQ

Questions revenue leaders ask

Do I have to replace my call recorder or notetaker?
No. STUDIO works on top of the call recorder or notetaker you already use. Paste or upload a transcript from Gong, Fathom, Fireflies, Otter, Zoom or Google Meet. Keep your stack exactly as it is.
How is this different from the coaching my notetaker already offers?
Notetakers grade every rep against one built-in framework and hand back a generic recap. STUDIO gives a calibrated, skill-by-skill diagnosis with the evidence behind each score, the buyer's perspective, a CRO-level rollup, and coaching gaps a manager can act on. Same call, same score, every time.
Is STUDIO locked to one sales methodology?
No, that is the whole point. The Moneyball methodology is built on top of every leading sales framework, but it never locks you into scoring against a single one. It draws on all of them and applies whichever fit each moment of the call, then helps you design the methodology your GTM team actually needs, shaped by what works for your product, market and motion, not the boundaries of one vendor's playbook.
What happens to my call data?
We never store your full transcript. Only the derived analysis, scores and short excerpts, is retained, keyed to a one-way hash. You can anonymize names and companies before scoring, and data sent for scoring is never used to train external systems. STUDIO runs on SOC 2-audited cloud infrastructure.
How does pricing work?
No per-seat fees, and no setup or onboarding fees. Every pack includes unlimited users. Each account starts with 1 free call, then you buy prepaid call packs with no commitment: 25, 50 or 100 calls at a time, with the per-call rate as low as $3.00 on the largest pack. Unused calls never expire and are always refundable, so nothing is wasted. There is no subscription and no metered overage; when you run low, just buy another pack.
Do I need a rollout or IT project to get started?
No rip-and-replace and no installation. Paste or upload a transcript, and you are diagnosing calls in minutes. There is no per-seat tax, so adding admins costs nothing.
Can I trust the scores?
Scoring is calibrated with enforced caps and rules, so it is defensible and repeatable, with the evidence shown behind every score. Scores are decision-support for coaching: advisory, transparent, and always reviewed by a person.
Who is STUDIO built for?
Revenue leaders who want to coach at scale without adding headcount: CROs, founders, and GTM and enablement teams, especially those who cannot fully lean on an enablement function today.
Book a demo

No sales call required

STUDIO's free trial puts the full platform in your hands, self-serve, so you can score your own calls and judge the value without talking to anyone. Book a demo when you want to go further: unlock more use cases, dig into specifics, or talk security and confidentiality.

Get started

See what good looks like

Diagnose your first call free. Keep your notetaker, and add the coaching layer your team has been missing.

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